In the direction to expand the present tracks and also to unearth the new avenues for further development almost all companies now a days conduct their own investigative studies to have a grasp over in company with at the same time also to ascertain the rapid alteration of the customer behavior. In the same manner though the means of an independent study commissioned by Motorola's Home and Network Mobility Division it has come to he knowledge that 47% of European Pay-TV subscribers are with the general notion that they pay too much against the very service they receive. It has been affirmed in this regard, that it has also been found that though the payment of an average of €32.64 per month, a bulk of the European respondents forming about 84% is with the consideration that cited cost is the most important forming while there goes a process of selecting a TV service almost in every family. However, it should be noted that it is in spite of the fact of the results, which demonstrate an increasing demand for TV service providers with offering elements of user-control, for instance on-demand services.

Motorola is renowned throughout the world for its innovative techniques and leadership in wireless and broadband communications. Being inspired by the vision of Seamless Mobility, the name of Motorola has become synonymous to get and stay connected simply and seamlessly to the people, information, and entertainment. The company excels in this by designing and delivering "must have" products, "must do" experiences, and powerful networks -- along with a full complement of support services.

It has been found out that there has been an extensive study with the sole intention of examining the broadband users in UK, France, Germany, Italy and Spain numbering up to 2500, while focusing on the consumer usage, opinion of services in conjunction with purchase considerations. The study confirms that following the cost pattern, for the subscribers or service users or the mere consumers the most important considerations while selecting a TV service happen to be the genre of channels offered, and it is the option of subscribers numbering to 81% while the simplicity & ease of use is preferable for the 78%. However, to the popular mindset and people in general the number of channels offered (73%) and receiving the top of the range service (49%) were of much lesser importance. In this way the results exemplify the shift in purchase motivation, that unequivocally show the sharp transition of consumers from the broader, volume-focused service. It is at this juncture the vendors have an opportunity to get the most out of with a much more modified, user-delineated package where the emphasis is on personal preference.

This has been further revealed through the essential speech of Ed Zander, the Chairman and CEO of Motorola. He said, "From our European survey, on-demand services fill two of the top three most important subscriber considerations when selecting a new service. The ability to schedule your own viewing, to say "this is MY decision, on MY time", is so compelling."