It has been announced here today by the enterprise mobility business from Motorola Inc. that its MC17 mobile computer or the definite third-generation retail solution has been designed aptly designed for the improvement of customer loyalty along with provision of clear return-on-investment for retailers. In addition, it is also destined through the enhancement of the customer shopping experience to augment the present scale of sales by a substantial approach.

Motorola is renowned throughout the world for its innovative techniques and leadership in wireless and broadband communications. Being inspired by the vision of Seamless Mobility, the name of Motorola has become synonymous to get and stay connected simply and seamlessly to the people, information, and entertainment. The company excels in this by designing and delivering "must have" products, "must do" experiences, and powerful networks -- along with a full complement of support services.

While having brief discussions with the various echelons of Motorola it has been affirmed that the new device has been made ideal keeping the retail environments that include mass merchandisers, grocery department stores, and pharmacy outlets in concern. In addition, the MC17 confer power to customers to speed-up the checkout process, locate items, check pricing, find complementary products along with receiving personal recommendations and tailored promotions. The apparatus can also serve as an associate productivity tool enabling the store employees to get hold of a variety of applications for inventory management, price verification and line busting, along with being use for gift registry in department and specialty stores.

On this account Mr. Mark Self, the Vice President of Retail Solutions for the enterprise mobility business, Motorola Enterprise Mobility Solutions said, "The introduction of the new MC17 mobile computer demonstrates Motorola's long history of innovation and commitment to providing our retail customers worldwide with solutions to meet increasing customer demands. The MC17 is a next-generation mobile solution designed to help revolutionize the shopping experience, empower customers to make better-informed purchase decisions, and enable retailers to reach the customer with targeted sales promotions at the point of decision."

Moreover for the benefit of the consumers and to be instrumental in the projection of their investment the MC17 mobile computer has been made available with Motorola Enterprise Mobility Services Service from the Start with Comprehensive Coverage. This multi-year service in due course tends to abridge the repair process while dropping the unanticipated expenses through the inclusion of fortuitous damage to displays, keypads, and other internal and external components at no additional charge. It has also been articulated that the MC17 will be available to order in the third quarter through Motorola sales, over and above North American, European and Asia Pacific business partners.