It has come to the knowledge that as a mark of joint initiative for the promotion of greater participation of Dubai's jewellery trade in the online marketplace Polygon and the Dubai Gold and Jewellery Group (DGJG) has signed an agreement towards cooperation in marketing efforts. In reference to the agreement it has been stated, that the partnership has been made so as to ensure that DGJG members benefit from the sourcing and selling opportunities on Polygon at a privileged cost and enjoy the membership advantages with the B2B major. In return the DGJG in gradual process will commence handful of initiatives to promote Polygon to its members making certain that it become an integral part of the Dubai City of Gold™ initiative in due course.

Polygon is the largest online marketplace for business-to-business trading in the gem and jewellery industry. On Polygon, seller's list inventories of their products and buyers search based on their needs but actual business transactions are limited to members. Only legitimate gem and jewellery companies are allowed access and it is closed to consumers. The company is in operation in the U.S. since 1984 and is now expanding into Asia, South Africa, the Middle East, and Russia as a joint venture with the Dubai Multi Commodities Centre.

Commenting on the partnership Mr. Tawhid Abdullah, the Managing Director of DGJG said, “Reaching out to a global audience in today's world is primarily through the Internet, and Polygon is the clear leader in the business-to-business online sourcing and marketing for the gem and jewellery industry. We are pleased to offer additional benefits to our members through this tie- up which will translate into improved and efficient sourcing for buyers; and exposure to new customers and business opportunities for sellers.”

The agreement has been signed keeping the strategic location and escalating significance of Dubai in concern, has been confirmed from sources. Regarding this we spoke to Marie-Josée Trépanier, the Chief Executive Officer of Polygon DMCC, Dubai. He said, “Dubai is at the cross-roads of global trade in the jewellery industry and we are pleased that the Dubai Gold and Jewellery Group has chosen to align itself with our organization and take advantage of our industry specific services. This will open a window of business opportunity for Dubai's jewellery industry as they will now be able to take their trade globally through our online trading facility”.

The agreement also contains clauses over the promotions of special pricing for "seller-access" on Polygon, special pricing for related services such as SiteInfusion™, a web-based co-op marketing technology; and TradeLock™, a password protection technology for jewellery industry websites. To the veteran sectors of the industry, this agreement would be valuable for DGJG members and the thousands of other Polygon members in the international level for connecting with the gem and jewellery companies in Dubai and the Gulf region.